If you’re ready to start working with a Google Ads expert on your ad campaigns, it’s time to partner with a Google Premier Partner.
Let’s take a look at three reasons to hire a Google Premier Partner:
1. You’re working with experts
When you hire a Google Premier Partner, you’re choosing to work with people who have experience running ad campaigns.
These experts aren’t people who run campaigns here and there. Based on the Google Premier Partner guidelines, agencies must consistently work on Google Ads, making them intuitive and experienced experts on the subject.
When you partner with Google-certified partners, you’re working with people who stay up to date on the latest Google Ads changes. They know how to adapt your campaign to perform better, as well as take advantage of new features.
If you want to work with people who know how to run Google Ads campaigns well, look for the Google Premier Partner’s badge on a marketing company’s website.
2. You have a better connection to Google
One of the most significant benefits of working with a Google Premier Partner is that they have a direct link to Google.
When you’re running a Google Ads campaign, you may have issues or concerns. If you try to reach out to Google about it on your own, it may take time to get an answer.
If you work with a marketing company in the Google Partners program, you get a direct connection to Google.
Google Premier Partners have a fast track to connect with Google. If they have issues with your campaign, they have a direct line to a highly qualified Google rep that will help them resolve the issue. That means no more long wait times to get a response!
This straight path to Google means you get answers fast and solve problems quicker. If you choose a company off the Google Premier Partners list, you’ll partner with a Google Ads Agency that can resolve campaign issues fast.
3. You’ll see positive results
Google Premier Partner guidelines state that a partner must consistently drive positive results for their clients. When you hire a Google Premier Partner, you’re working with a company that knows how to drive results and consistently does it for their clients.
To make the Google Premier Partners list, agencies must drive revenue and leads for their clients consistently. They must maintain a level of success to remain a part of the program.
When you choose a Google-certified partner, you’re working with someone that will provide results for your business using Google Ads.
Google Partner vs. Google Premier Partner: What’s the difference and which is better?
As you research the Google Partners program, you’ll see there are two different partner types: Google Partner and Google Premier Partner. So, what’s the difference between them, and which one is better for your Google Ads campaign?
Most companies fall under the Google Partner category. As you investigate different Google-certified partners, you’ll find that many stop at the Google Partner badge and don’t expand beyond it.
Here are the requirements for the badge:
At least one Google Ads-certified team member
A company must have at least one person in their company certified in Google Ads. This person must either be an admin of the company’s Google Ads account or a standard user that accesses the account regularly.
Spend at least $10,000 on managed Google Ads accounts
Another requirement for this badge is that the agency must spend at least $10,000 in a 90-day period on Google Ads. Google requires this to show that the company is actively working on campaigns.
Deliver a solid performance
Lastly, Google requires that Google-certified partners deliver “solid” performance. They must have solid ad revenue and growth overall, as well as maintain and grow their customer base. “Solid” isn’t predefined, so it can be tricky to know if you’re hitting Google’s requirements.
Google Premier Partner
Only a small fraction of Google Partners become Google Premier Partners. It’s challenging to earn this badge because of its more aggressive, yet vague qualifications. Let’s take a look at the Google Premier Partner guidelines.
Maintain at least two people certified in Google Ads
To qualify for Google Premier Partner, a company must have at least two team members certified in Google Ads. Like the Google Partner, these team members must be an admin or frequent user of the company’s Google Ads account.
Spend a required amount on Google Ads
The second part of the Google Premier Partner guidelines requires that agencies spend a designated amount on Google Ads for their clients. Google’s minimum ad spend depends on the country and the market.
Google Premier Partner applicants must actively work on Google Ads campaigns too.
Meet performance standards
If a company wants to become a Google Premier Partner, it must meet performance standards.
Google doesn’t publish its Google Premier Partner guidelines for these standards, but it does emphasize that Google will look at the agency’s client retention, as well as the growth of the client’s revenue, agency’s revenue, and agency’s client base.
Who should I partner with: Google Partner or Google Premier Partner?
Now that you know the difference between the two partners, which one is better?
If you want to get the most out of your Google Ads campaign, you’ll want to look at the Google Premier Partner’s list. Agencies who have Google Premier Partner status will drive better, higher converting campaigns for your business.
These agencies know the ins and outs of Google Ads. They will know how to optimize your campaign so you can make a better profit from online advertising. Plus, they’ll provide excellent service to you and your team.
Work with a trusted Google Premier Partner today
The Google Premier Partner guidelines highlight marketing agencies that consistently drive valuable results for their clients.
When you pick a company from the Google Premier Partners list, you’re choosing a company that has proven results and knows how to run a Google Ads campaign successfully.
If you’re looking for the right Google Premier Partner, look no further than Clear Mind Graphics.
As a Google Premier Partner, we have the knowledge and experience in running successful Google Ads campaigns that grow businesses. With a team of experts, you’ll feel confident that we’ll drive the results you desire.
Ready to get better results, email or call us to schedule a FREE discovery call.
Article Written by: webfx.com
Author: Macy Storm, January 14, 2020