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Article Written by: Erin, the Content Lead at Looka When you’re on the cusp of starting a new business, pursuing a passion project, or testing a concept, you may not think much about designing a logo. And that makes sense considering all the other things......

What is a Google Premier Partner? When you need help managing your online advertising, you should work with a company that has been trained and certified by Google. Google Partners are advertising agencies, digital marketing professionals, and other online consultants who have the knowledge to......

Blog – Hootsuite.com November 28, 2018 By: Christina Newberry 1. Start with a plan Every good business strategy starts with a good plan. Social media marketing for small business is no different. Since it’s so easy to use and you can get started with organic posts......

John Hall Contributor – FORBES.COM At each of my last three keynote addresses, I was asked this simple question: “What do you think is going to happen with marketing next year?” There are a lot of marketing speakers and sales speakers already shouting out the trends for......

Blog & photo credit: Lexi Carbon – Later.com Doesn’t it seem like there’s a new Instagram feature being released every few weeks? While Instagram continues to change at a rapid pace (and give users new and fun ways to connect with their audiences!), it’s more......

BY: Laura Holton – December 27, 2017 – Boostability.com Creating an inbound marketing strategy is complex at the best of times, but it is impossible if you are unsure as to what your goals are. The end of the year is the perfect time to update......

I received a text the other day from the CEO of a leading U.S. advertising agency asking me a simple question: “Peter, can you send me proof points for why digital advertising works for brand marketers?” It turns out that she was in an annual......

In a situation where you’re selling to multiple personalities, it’s best to first connect everyone on a common ground then articulate clearly what’s in it for each of them. The goal is to stimulate an engaging conversation that allows us to change perception, diagnose expectations......

You may be hearing a lot about Wix, Weebly, Squarespace and other do-it-yourself website builders. If you are doing research online or listening to radio and podcasts, you’ve probably come across their names. It is likely no surprise, since Wix.com has over 88 million websites......

The computer is a great tool, and it makes it easier for small business owners to create their own fliers, brochures, postcards and even websites. So why would you want to use the services of a professional graphic designer? Here are seven reasons why small......

How to Plan Your Content With Ease and Purpose! Pick any day of the week and there’s one thing on every inbound marketer’s to-do list: creating new content. Even if you’re not the one creating, it definitely crosses your mind. Marketers used to create content......

The Value of Great Homepage Design You never get a second chance to make a first impression. That’s why your homepage is undoubtedly one of — if not the most — important pages on your website. If your homepage fails to immediately connect with visitors,......

Facebook is evolving. What started out as a place to share cat photos has turned into a network of 1.79 billion active users. That’s billion, with a ‘B’. And for marketers, the platform has changed as much as it has for users. The platform has......