People who browse the Internet have short attention spans, and videos allow visitors to consume more content, faster. In fact, visitors are much more apt to engage with videos than with static text, so creating more interactive and visual content is essential.
Popularity of Videos
The largest online video network, YouTube – the second largest search engine in the world, reports:
- More than 1 Billion unique users each month, which is nearly one-third of total Internet users
- Over 500 Million hours are watched on YouTube on a daily basis
- 45 percent of people watch more than an hour of Facebook or YouTube videos a week
Videos are an Integral Part of Your Digital Marketing Strategy
Video is one of the most important tools for a digital marketing strategy. The transition from text and visual content to video content has been fast and businesses who do not make the change will be left behind with an underperforming website.
At Clear Mind Graphics (CMG), we understand that selling is storytelling, and videos are a great way to share a story. We create videos that engage people by telling a story that demonstrates the benefits of a company’s products and services.
Imagine a video of someone actually using your product or service. Think of a story you can create around the experience of using that product or service. One of the cardinal rules of branding is positioning your customer at the center of the stories your brand tells.
Videos Keep Visitors on Your Website Longer
Short, informative videos inspire visitors to stay engaged with your content much longer than text and photos. In fact, people stay on your website 60 percent longer with videos than if your site contained only text and pictures. Google likes Web pages where people spend time, which is referred to as “dwell” time.
Videos Allow Consumers to Like and Trust You
At CMG, we know that well produced videos not only feature your product or service favorably, they also provide an opportunity to present the personality of your business. In the videos we shoot, CMG will showcase the culture of your company or the lifestyle that aligns with your products. The result is establishing a more genuine connection with your audience, so your potential customers come to trust you.
Look to Clear Mind Graphics for the Perfect Videos for Your Business
At CMG, we produce compelling videos that showcase people enjoying the benefits of your products and services. Our creative agency has expert, highly skilled videographers who will work closely with you to put together videos that make your products and services shine.