I received a text the other day from the CEO of a leading U.S. advertising agency asking me a simple question: “Peter, can you send me proof points for why digital advertising works for brand […]

In a situation where you’re selling to multiple personalities, it’s best to first connect everyone on a common ground then articulate clearly what’s in it for each of them. The goal is to stimulate an […]

Your visual identity includes all of the visible elements of your brand. Color palette, uniform and authorized imagery, form and shape convey the symbolism that cannot be expressed through words. In a business brand experience, […]

You may be hearing a lot about Wix, Weebly, Squarespace and other do-it-yourself website builders. If you are doing research online or listening to radio and podcasts, you’ve probably come across their names. It is […]

The computer is a great tool, and it makes it easier for small business owners to create their own fliers, brochures, postcards and even websites. So why would you want to use the services of […]

How to Plan Your Content With Ease and Purpose! Pick any day of the week and there’s one thing on every inbound marketer’s to-do list: creating new content. Even if you’re not the one creating, […]