Technology has abolished the “transition zones” between work and leisure—and with them, much of our inspiration. Remember the last time you found yourself waiting for someone in a bar? Your friend or date was running […]

From Levi’s to the local craft foods shop, businesses of all sizes are flocking to Facebook’s free photo-sharing app Instagram, hoping to get noticed by its 80 million active users and expand their reach. What […]

So what is branding? And why is it so important for your business? Branding goes way beyond just a logo or graphic element. When you think about your brand, you really want to think about […]

From color choice to font size, your logo says a lot about your company–so choose wisely. Twitter only paid $15 for its iconic logo. Nike paid $35 for the swoosh. To design the perfect company […]

It is no secret that in this day and age, online presence = brand awareness. In fact, most marketing experts agree that how you present your brand online is the 21st century equivalent of your […]

A website is Your Online Representative Would you lay the foundation for your new home yourself? Or would you hire someone who knew nothing about interior design to decorate your new home? Most of us […]

13 REASONS WHY USING SOCIAL MEDIA FOR BUSINESS IS NON NEGOTIABLE! Is there ever a time when having a social mediaImage presence is an option? I believe the answer is no, in this day and […]

Every day consumers are confronted with countless logos, mostly unaware of how these icons are constantly transmitting a slew of messages aimed at the subconscious. “A company’s logo is its shorthand, a visual cue that […]

As a brand, you need to be relevant. If you haven’t updated the look of your website for five years or so, now is a good time to do it. Otherwise, you risk falling behind […]

Small business owners often get wrapped up in the day-to-day responsibilities, and can lose focus on big business tasks. With 2015 and the holiday frenzy winding down, it’s the perfect time for business owners to […]