At Clear Mind Graphics, we have expert, highly skilled graphic designers who leverage visual compositions to solve problems and communicate compelling ideas using typography, imagery, color and form.
We approach visual compositions using several types of graphic design, and each with their own area of specialization. Each type of graphic design requires a specific set of skills and design techniques. CMG has designers who specialize in a single type of graphic design and others who focus on a set of related, similar types. Our graphic designers excel at adapting to changes and new specializations that come along throughout their careers!
Visual Identity Graphic Design: A brand is a relationship between a business or organization and its audience. A brand identity is how your business communicates its personality, tone, and essence, as well as memories, emotions and experiences.
Visual identity graphic design is the visual elements of your brand’s identity that serves as the face of your brand. These visual elements convey those intangible qualities through the use of images, shapes and color. At CMG our designers collaborate with your company to create assets that include logos, typography, color palettes and image libraries that represent your brand’s personality.
At CMG, we will develop a set of visual brand guidelines (style guides) that describe best practices. You are also provided with examples of visual branding applied across multiple media. These guidelines ensure there is brand consistency with all future applications.
Our CMG designers possess a keen knowledge of all types of graphic design so they can create design elements that are suitable across all visual media.
Our CMG marketing designers work closely with the owner of your business and your managers or marketing professionals to create assets for marketing strategies. Our designers bring expertise in specific types of media, such as vehicle wraps or magazine ads. And our designers can create for you a broad assortment of collateral for print, digital, and beyond.
You will find the marketing designers at CMG possess exceptional communication, problem-solving and time management skills. In addition to being proficient in various graphic design, layout and presentation apps, our CMG designers are knowledgeable about production for print and online environments!
Examples of the types of Marketing Graphic Design that CMG offers includes:
Publications are long-form pieces that communicate with an audience through public distribution. They have traditionally been a print medium. There has, however, recently been an upsurge in digital publishing. Examples of the print publications that CMG can create for your business are:
Our graphic designers who specialize in publications at CMG work with editors and publishers to create layouts with carefully selected typography and accompanying artwork. This artwork can include photography, graphics and illustrations.
Our publication designers at CMG possess excellent communication, layout and organizational skills. In addition to graphic design expertise, they also bring proficiency in color management, printing and digital publishing.
Most products typically require some form of packaging to protect and prepare them for storage, distribution, and sale. Packaging design also can communicate directly to consumers, which makes it an extremely valuable marketing tool. Every box, bottle and bag, every can, container, or canister is a chance to tell the story of a brand.
At CMG, packaging graphic designers create concepts, develop mockups and produce the print-ready files for a product. How do we do this? CMG designers have advanced knowledge of print processes and a sharp understanding of industrial design and manufacturing.
What’s more, our packaging designers can create other assets for products like photography, illustrations and visual identity. Our CMG designers stay current on the latest trends and are flexible enough to meet the demands of our clients, as well as marketers and manufacturers.
Our designers bring to packaging graphic design top-notch conceptual and problem-solving skills in addition to a strong working knowledge of print and industrial design!
Environmental graphic design visually connects people to places to improve their overall experience by making spaces more memorable, interesting, informative or easier to navigate. It is a multi-disciplinary practice that merges graphic, architectural, interior, landscape and industrial design.
CMG designers partner with people in any number of these fields to plan and implement their designs. Our designers have education and experience in both graphic design and architecture. They are also knowledgeable about industrial design concepts and are able to read and sketch architectural plans.
Examples of Environmental Graphic Design include:
Wayfinding is a specific type of environmental graphic design that consists of strategic signage, landmarks and visual cues that help people identify where they are and where they need to go so they can get there without confusion.
Graphic art and illustration are usually considered the same as graphic design. However, they are each very different. Designers create compositions to communicate and solve problems, and graphic artists and illustrators create original artwork. Their art takes various forms, from fine art to decoration to storytelling illustrations.
Examples of our Graphic Art and Illustration products include:
Our CMG graphic artists use any combination of media and techniques to create just the right design for your business. They collaborate with writers, editors, managers, marketers and art directors across all graphic design types. Designers at CMG have backgrounds in fine arts, animation or architecture.