Your visual identity includes all of the visible elements of your brand. Color palette, uniform and authorized imagery, form and shape convey the symbolism that cannot be expressed through words. In a business brand experience, […]
Inspire your customers to open and read your marketing emails — and to take action. In this video, Entrepreneur Network partner Ben Angel explains how you can boost your sales through email marketing. Today, email […]
Any business that wishes to be competitive in the online or offline market must have a professional website. Internet has become the leading resource for people to find information, with business research being a leading […]
Redesigning your website isn’t just an exercise in aesthetics. Sure, the purely visual elements of your newly designed website will likely get the most attention, but remember: a great website redesign also requires that you […]
It won’t come as a surprise to anyone that e-commerce is a growing industry. According to the findings of Forrester Research, Inc., online shoppers in the United States are expected to spend $327 billion in […]
Technology has abolished the “transition zones” between work and leisure—and with them, much of our inspiration. Remember the last time you found yourself waiting for someone in a bar? Your friend or date was running […]
From Levi’s to the local craft foods shop, businesses of all sizes are flocking to Facebook’s free photo-sharing app Instagram, hoping to get noticed by its 80 million active users and expand their reach. What […]
So what is branding? And why is it so important for your business? Branding goes way beyond just a logo or graphic element. When you think about your brand, you really want to think about […]
It is no secret that in this day and age, online presence = brand awareness. In fact, most marketing experts agree that how you present your brand online is the 21st century equivalent of your […]
A website is Your Online Representative Would you lay the foundation for your new home yourself? Or would you hire someone who knew nothing about interior design to decorate your new home? Most of us […]