It won’t come as a surprise to anyone that e-commerce is a growing industry. According to the findings of Forrester Research, Inc., online shoppers in the United States are expected…
Technology has abolished the "transition zones" between work and leisure—and with them, much of our inspiration. Remember the last time you found yourself waiting for someone in a bar? Your…
From Levi’s to the local craft foods shop, businesses of all sizes are flocking to Facebook’s free photo-sharing app Instagram, hoping to get noticed by its 80 million active users…
So what is branding? And why is it so important for your business? Branding goes way beyond just a logo or graphic element. When you think about your brand, you…
From color choice to font size, your logo says a lot about your company--so choose wisely. Twitter only paid $15 for its iconic logo. Nike paid $35 for the swoosh.…
It is no secret that in this day and age, online presence = brand awareness. In fact, most marketing experts agree that how you present your brand online is the…
A website is Your Online Representative Would you lay the foundation for your new home yourself? Or would you hire someone who knew nothing about interior design to decorate your…
13 REASONS WHY USING SOCIAL MEDIA FOR BUSINESS IS NON NEGOTIABLE! Is there ever a time when having a social mediaImage presence is an option? I believe the answer is…
Every day consumers are confronted with countless logos, mostly unaware of how these icons are constantly transmitting a slew of messages aimed at the subconscious. "A company's logo is its…
As a brand, you need to be relevant. If you haven’t updated the look of your website for five years or so, now is a good time to do it.…