How to Plan Your Content With Ease and Purpose! Pick any day of the week and there’s one thing on every inbound marketer’s to-do list: creating new content. Even if you’re not the one creating, it definitely crosses your mind. Marketers used to create content only...
The Value of Great Homepage Design You never get a second chance to make a first impression. That’s why your homepage is undoubtedly one of -- if not the most -- important pages on your website. If your homepage fails to immediately connect with visitors,...
Facebook is evolving. What started out as a place to share cat photos has turned into a network of 1.79 billion active users. That's billion, with a 'B'. And for marketers, the platform has changed as much as it has for users. The platform has changed completely...
Inspire your customers to open and read your marketing emails -- and to take action. https://youtu.be/JUGd1l7mIGk In this video, Entrepreneur Network partner Ben Angel explains how you can boost your sales through email marketing. Today, email marketing is just as effective -- if not more effective -- than...
Any business that wishes to be competitive in the online or offline market must have a professional website. Internet has become the leading resource for people to find information, with business research being a leading reason to perform a search on the web. Businesses that do...
Redesigning your website isn’t just an exercise in aesthetics. Sure, the purely visual elements of your newly designed website will likely get the most attention, but remember: a great website redesign also requires that you consider (and improve) what’s under the hood. A flashy exterior doesn’t...
It won’t come as a surprise to anyone that e-commerce is a growing industry. According to the findings of Forrester Research, Inc., online shoppers in the United States are expected to spend $327 billion in 2016. That’s up 45% from $226 billion in 2015 –...
Technology has abolished the "transition zones" between work and leisure—and with them, much of our inspiration. Remember the last time you found yourself waiting for someone in a bar? Your friend or date was running late, so you whipped out your smartphone to fill up the...
From Levi’s to the local craft foods shop, businesses of all sizes are flocking to Facebook’s free photo-sharing app Instagram, hoping to get noticed by its 80 million active users and expand their reach. What makes Instagram different from other social media sites such as Facebook,...
So what is branding? And why is it so important for your business? Branding goes way beyond just a logo or graphic element. When you think about your brand, you really want to think about your entire customer experience…everything from your logo, your website, your social...