It won’t come as a surprise to anyone that e-commerce is a growing industry. According to the findings of Forrester Research, Inc., online shoppers in the United States are expected to spend $327 billion in […]

Technology has abolished the “transition zones” between work and leisure—and with them, much of our inspiration. Remember the last time you found yourself waiting for someone in a bar? Your friend or date was running […]

From Levi’s to the local craft foods shop, businesses of all sizes are flocking to Facebook’s free photo-sharing app Instagram, hoping to get noticed by its 80 million active users and expand their reach. What […]

So what is branding? And why is it so important for your business? Branding goes way beyond just a logo or graphic element. When you think about your brand, you really want to think about […]

From color choice to font size, your logo says a lot about your company–so choose wisely. Twitter only paid $15 for its iconic logo. Nike paid $35 for the swoosh. To design the perfect company […]

It is no secret that in this day and age, online presence = brand awareness. In fact, most marketing experts agree that how you present your brand online is the 21st century equivalent of your […]